Video plays an important role in transmitting information—and ever since sites like YouTube and Vimeo started popping up, video is far more accessible to the public. In this blog post, we will examine the New York Times video styles in comparison to Buzzfeed’s video styles.
- The New York Times’ YouTube channel is categorized into a few sections: the New York Times Minute, World, Op-Docs, Retro Report, Raw Footage, Making a Scene, ScienceTake, Melissa Clark, On the Street, and This Week’s Movies. Buzzfeed has significantly less categories: Liked Videos, Best of Buzzfeed, Buzzfeed Animals, Buzzfeed Weird Science, Buzzfeed LOL, and Recent Uploads. It is easier to navigate through The New York Times’ channel.
- Buzzfeed’s videos are usually around 1 minute and 30 seconds, and the New York Times is the same. However, the format is different. Buzzfeed favors lists in their videos but the New York Times usually cuts a clip from a longer video and posts it. It’s usually part of a speech.
- One could argue that Buzzfeed’s lists are generally more jovial, and the New York Times’ videos can be very serious since they usually tackle world news. The New York Times also does excellent profile stories and science coverage. The Buzzfeed videos are just easy to waste time with.
- One of the most popular New York Times videos is one from their ScienceTake section called Angry Birds (http://www.youtube.com/watch?v=28Dba6iDmOA). It features actual footage of birds attacking another bird to death, plus commentary from James Gorman (their resident science writer). One of Buzzfeed’s most popular videos is Sad Cat Diary (http://www.youtube.com/watch?v=PKffm2uI4dk&feature=c4-overview-vl&list=PLN-Je9fd4PifNKB61s9PPDFJCUUEZaNAI) which is just clips of cats with witty captions. It’s also important to note that Sad Cat Diary has over 12 million views and Angry Birds has just over 10,000.

